BY MELISSA KORN AND RACHEL EMMA SILVERMAN – Wall Street Journal
Forget b-school. These days, d.school is the place to go.
Stanford University's d.school—the Hasso Plattner Institute of Design—has gained recognition in recent years for introducing the trendy, but murky, problem-solving concept known as "design thinking" to executives, educators, scientists, doctors and lawyers. Now other schools are coming up with their own programs.
Design thinking uses close, almost anthropological observation of people to gain insight into problems that may not be articulated yet. For example, researchers may study the habits of shoppers waiting to pay for groceries in order to create a more efficient checkout system that maximizes last-minute purchases while ...
