Unity Powers Scion's Ultimate Car Customization Experience

Unity is a great tool to have in your toolbox and on top of that, it has a great license – free.  When we think of game design, we think of Mario and Doom.  At least I do, but that might date me a bit.  These game engines are being introduced into a number of fields from medical, military, forensics and marketing.  One of Unity’s strengths is web interactive and here is a very cool marketing tool developed by Works Zebra using the Unity engine.  It ran a bit slow, when I first logged in, but it is a lot more fun that the old Flash car sites.  Check it out . . .  Cornell

unity

Unity 3 is a game development tool that has been designed to let you focus on creating amazing games. If you've tried Unity before, see whats new in 3.0. If this is your first time, take a look around or try Unity for yourself.

http://unity3d.com/

 

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3D Development Platform Takes Interactivity to a New Level

Unity Technologies, provider of the Unity development platform for highly interactive 3D content on the web, iPhone, iPad, PC, Mac, Android, Wii™, Xbox 360 and PlayStation®3, today announced that Unity is powering the virtual visualization experience for Scion’s Canadian website that went live in the last 24 hours at www.scionnation.ca.

Scion brings Toyota brand quality to the table but with a distinct twist - delivering designs and vehicles custom-built for personal expression that target a different market with an entirely distinct mission. Scion set out to build vehicles tailored to the needs and tastes of a new generation of trendsetting drivers. The outcome is a complete range of iconic urban vehicles that combine attitude, affordability, quality and fuel economy. Each Scion offers a broad array of dealer-installed Scion accessories and TRD Performance Parts that give every Scion driver the means to boldly express their personality and individuality.   (MORE)

http://www.scionnation.ca/scion/build-price/tc#build-your-scion