3D is increasingly a part of everyday design in the architecture, engineering, and construction industry. Many digital design and visualization professionals, have turned to Maya. It offers the broadest range of tools for creating high-end models, sophisticated effects and convincing character animation. It has 2 integrated software renderers, and output support for popular digital publishing and multimedia file formats. Whether they're creating content for print, web, multimedia, or video, digital artists find that incorporating 3d imagery made with Maya gives their work a creative edge.
Here is a short promotional article regarding Autodesk's software and Architectural Visualization. It gives students an idea how it can be integrated into the industry work flow.http://images.autodesk.com/apac_sapac_main/files/design_vis_broch_final_us.pdf
